LeMed strongly supports the idea that an ethical approach is based on the belief that all individuals who participate or have any kind of interest in the business (stakeholders) should be treated with respect and dignity; otherwise not only LeMed’s reputation and brand name will be damaged, but also the vision and motivation of all participants will be vanished.

Sustainability is significant in our business. It is based on the reputation that the stakeholders hold for us and our services. However, sustainability is not just about reputation; this spectrum carries harmful effects on the implementation of the values that compose business ethics. In other words, we believe that values should be an integral component of our business strategy, namely part of what can be defined as the company’s DNA.

The company’s stakeholders define “reputation” as the intangible asset. In order to enhance and shelter the company’s reputation, our executives are in charge of all those commerce and company processes that underpin reputation significance: Vision , Devotion , moral values , innovation , quality, safety, precautions and sustainability.